9 Things To Do When Launching a Website

Launching a website, especially if it’s your very first project, might seem like an overwhelming task, to the point where the whole process becomes a discouraging experience.

Having that in mind, thousands of new websites are being launched every day. You need to work harder for your website to be outstanding and attract more organic traffic in the long run.

In this article, we will share some of the best 9 things for how to plan your website for launching and design an appealing landing page.

1. Set Up a Pre-Launching Pitch

Setting up a launching pitch is the quickest way of letting the world have a glimpse of your brand and why paying attention is worthwhile.

Pre-promoting of your upcoming site before the launch date catches the attention way more effectively when compared to creating a website promotion campaign only after its release.

During this period, add a sign-up box that will notify your visitors as soon as your website is done. This will generate more traffic in the future and you can be guaranteed that you’ve done everything to get people’s attention early on.

One of the ways you can generate more attention towards your project is by creating a slogan that will fit with your brand. Remember examples of your favorite brands, take note of what they’re trying to address to their customer base. If you’re not sure where to begin or simply want a slogan to be created for you, try out this tool powered by AI – simply enter a few keywords of your business niche and you’ll be presented with a list of some great sounding slogans.

2. Create High-Quality Content

Before launching a site, there are lots of tasks that need to be taken care of beforehand. One of these is preparing high-quality content for your landing page, followed by the ready-to-publish content for your site. Have your content prepared one month before the launch day to free yourself from the numerous unexpected challenges that might come up during the last development stages.

Apart from having quality and professionally optimized authoritative content that you will frequently use in promoting your brand, it is worthwhile to have additional content that will be the pillar for drawing more clients to buy your products or services.

More people will subscribe to your daily posts since it turns to be more resourceful, especially for creating useful backlinks, driving traffic, and improving SERP ranking. Publishing outstanding content can be used as a promotional tool to grow your site further and attracting more potential visitors.

3. Setup Email for your Visitor to Sign Up

Perhaps, among the list of essential things you need to ensure, is building an email list where you could interact with your visitors and provide them with additional content.

Sign up with a reliable email marketing service, such as MailChimp for example, and take advantage of its pre-designed templates and other features. Along with that, consider trying other options to promote your brand for building an email list, like letting people download an e-book.

4. Networking With Experts of Your Niche

Making contacts with influential people in your field is an ideal strategy to draw more customers, especially for business or non-commercial websites. Reaching out to respected social media influencers, top journalists, and celebrities who will help in sharing your content on their social media pages or blogs.

Consider hiring someone through an influencer marketing company if you find it difficult to reaching someone yourself. You’d be surprised how much can this type of strategy could benefit your business.

5. Social Media Integration

Social media websites such as Facebook, Twitter, Instagram are essential in today’s marketing strategies, so learning how to integrate your branding plans with these platforms can be groundbreaking.

It is the fastest way to reach out to numerous potential customers out there. Make sure that your users can connect to your website from their social media platforms, learn about new updates and products.

Additionally, add social media icons to your website as well so it could be easily accessible. Invest time in designing your profiles as well. You don’t need to get a hold of every social media outlet out there, but focus on a selected few and put some effort into them.

6. Allow Your Friends to Help Promote Your Website

Don’t be afraid of asking your friends to help you promote your website. If you’re starting a local business, ask someone to spread the word around. More exposure is always needed and when you’re just starting out any kind of help is well worth it.

7. Make Sure Your Website Is Mobile-Friendly & Secured

It’s no surprise that the majority of people nowadays use their smartphones to browse for information online. Before launching your website, it is vital to check whether it will perform well on mobile devices as well.

Having a mobile-friendly website ensures that your content will be easy to read and adjusted properly no matter what kind of device someone will be using.

There are plenty of helpful websites online where you can check how your site is performing on mobile devices and Google has a dedicated tool of its own.

If talking about the secured website then the website should be secured with the best SSL certificate to eliminate browser warnings like your connection is not private while a user is visiting your website.

Not only is this helpful for user experience, but it will greatly benefit your SEO as well since mobile-friendly websites get ranked higher on SERPs.

8. Learn SEO Basics

Speaking of ways how you can improve your website’s quality, simply writing great pieces is not enough if you want to improve your content. Search Engine Optimization, or SEO for short, is important in today’s online marketing strategies.

You don’t need to be an expert, having a basic knowledge of how keywords and phrases will improve your content creating skills dramatically. That doesn’t mean you shouldn’t focus on creating original content, but learning how to implement some additional techniques, such as link building, will result in generating even more traffic to your website.

9. Use Google Analytics

After launching the website, using Google Analytics will help to track various trends and traffic history of your websites. Implementing Google Analytics into your workflow enables you to identify and adopt strategies that you couldn’t have noticed before. Therefore, it will be easier to take the right measures.

Conclusion

Starting a website is an important decision for your business. Especially if you’re dealing with online products or services, your site will become a gateway to your customers and your brand.

However, simply building a website is not enough if you want it to be a successful effort. Hopefully, some of the tips listed here will help you to better understand how you can help your website once it is launched. Good luck!